GENTLE TOWELS™ CLINICAL STUDY
Independent Testing. Measurable Outcomes. Real-World Use
Gentle Towels™ has been evaluated in two independent clinical studies designed to assess both skin compatibility and visible skin outcomes when used as part of a daily cleansing routine. Each study answers a different — and equally important — question.
AT A GLANCE
STUDY one
Skin Compatibility & Sensitization
6-Week Controlled Clinical Study
SHOP SKIN FRIENDLY GENTLE TOWELS™
What Study one Evaluated
Study 1 assessed whether repeated skin contact with Gentle Towels™ could cause irritation or sensitization over time.
108
Participants
healthy adult volunteers
42
Days
Duration
HRIPT
Human Repeat Insult Patch Test, modified Draize method
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Oversight
Reviewed by a consulting dermatologist and pediatrician
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Sensitive Skin Representation
Included 50% of participants who self-identified as having sensitive skin
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Study Period
22 July 2024 - 2 September 2024
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Conducted By
An Independent clinical research organization
Method
Gentle Towels were assessed for skin compatibility under occlusive conditions using Finn Chambers or equivalent occlusive patch systems.
Participants received nine induction patch applications, each worn for 47 or 71 hours over a 3-week induction period.
This was followed by a 2-week rest phase. Challenge patches were subsequently applied for 48 hours. Skin reactions were evaluated at 1 hour and 48 hours post-removal.
What This Means
study one supports that Gentle Towels™ are suitable for repeated skin contact, including for individuals with sensitive skin.
STUDY TWO
Skin Barrier, Blemishes & User Perception
8-Week Home-Use Study
SHOP CLINICALLY PROVEN GENTLE TOWELS™
What Study TWO Evaluated
Study 2 examined how switching from reusable fabric towels to Gentle Towels™ affected skin barrier function, skin appearance, and user experience.
32
Men & Women
ages 18–52
8
Weeks
single-center, home-use efficacy and perception study
2x
Daily Use
of Gentle Towels™ used after facial cleansing
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Skin Care Routine
No changes permitted
-
Skin Type
Mild to moderate acne-prone skin (IGA 2–3 at baseline)
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Data Collected at 4 timepoints
Baseline - Week 2 - Week 4 - Week 8
Clinical Assessments
Trans-Epidermal Water Loss (TEWL) - skin barrier function
Clinical visual grading (dryness/ scaling, Edema (swelling)
Investigator Global Assessment(IGA) for Acne
Facial lesion counts
Self-perception - user experience survey
Key Clinical Findings from study 2
Key Clinical Findings
Non-sensitizing, including in participants with sensitive skin
Trans-Epidermal Water Loss (TEWL) ALSO KNOWN AS Skin barrier function
TEWL was measured using a Tewameter® TM300 under controlled environmental conditions. Measurements were taken recorded at Baseline, Week 2, Week 4, and Week 8
% of participants showing improved TEWL
WEEK 2
WEEK 4
WEEK 8
Average TEWL showed a progressive reduction from week 2 to week 8, reaching a 27.6% decrease from 11.84 points at Baseline to 8.57 points after 8 weeks.
Note: Lower values of TEWL indicate improved skin barrier function. Individual results may vary. All changes from baseline has a within treatment analysis p-value < 0.01)
Before and After improvement
Before
AFTER 8 weeks
Clinical Visual grading: Dryness, Redness, and Swelling
How it was tested: Graded by a clinician
% change in clinical grading from baseline to week 8
Visible dryness was eliminated by Week 2 and remained absent through Week 8, while redness and swelling continued to improve, decreasing by 19.7% and 31.2% respectively by Week 8.
Before and After improvement
Before
AFTER 8 weeks
Investigator Global Assessment (IGA) Scale for Acne
How it was tested: Graded by a clinician
IGA Score for acne showed a progressive reduction from week 2 to week 8, reaching a 21.7% decrease from 2.44 to 1.91 points.
Before and After improvement
Before
AFTER 8 weeks
FACIAL LESION COUNTS
How it was tested: Graded by a clinician
Full face lesion count showed a progressive reduction from week 2 to week 8, reaching a 58.7% decrease from 20.22 to 8.34 points.
Before and After improvement
Before
AFTER 8 weeks
FACIAL LESION COUNTS
How it was tested: Surveys completed by participants
HOW SKIN FELT AFTER CLEANSING
100% reported their skin felt the same or more refreshed compared to fabric towels
84%
felt more refreshed
16%
felt nochange
0%
felt less refreshed
75%
selected “clean” as an immediate skin feel
44%
selected soft
31%
selected hydrated
SKIN FELT COMPARED TO FABRIC TOWELS (8 WEEK)
PERCENTAGE OF PARTICIPANTS
IMMEDIATE SKIN FEEL AFTER CLEANSING
Skincare Hygiene & Routine Confidence
97% reported improvement in skincare hygiene awareness or no change compared to fabric towels
63%
significant improvement
34%
some improvement
3%
no change
CHANGE IN SKINCARE HYGIENE AWARENESS (AFTER 8 WEEKS)
PERCENTAGE OF PARTICIPANTS
SENSITIVE SKIN COMFORT
66%
reported their skin felt less sensitive after 8 weeks
34%
reported no change
0%
reported increased sensitivity
CHANGE IN SKIN SENSITIVITY
PERCENTAGE OF PARTICIPANTS
Oiliness Perception
56%
reported reduced oiliness or shine
44%
reported no change
0%
reported increased oiliness
CHANGE IN SKIN SENSITIVITY
PERCENTAGE OF PARTICIPANTS
Overall Skin Health & Appearance
56%
reported a positive improvement in overall skin health and appearance
44%
reported no change
0%
reported worsening
CHANGE IN SKIN HEALTH & APPEARANCE
PERCENTAGE OF PARTICIPANTS
Perceived Luxury & Enjoyment
97% described Gentle Towels™ as a luxurious addition to their skincare routine
44%
absolutely luxurious
53%
somewhat luxurious
3%
no change
CHANGE IN SKIN PERCEIVED LUXURY & ENJOYMENT
PERCENTAGE OF PARTICIPANTS
Satisfaction & Intent to Continue
Before and After improvement
Before
AFTER 8 weeks
What These Results Mean — & What They Don’t
The two clinical studies did not evaluate a serum, cleanser, or medicated treatment. Instead, they assessed skin compatibility and outcomes associated with Gentle Towels™—a dry, clean towel used without additives. In the second study, results were achieved through a simple habit change: replacing reusable fabric towels with a fresh, single-use Gentle Towels™ after cleansing.
See how Gentle Towels™ fit into your routineThe observed improvements are attributed to clean, low-friction skin contact and avoiding the reintroduction of moisture, residue, and bacteria to freshly cleansed skin.
Why Two Studies Matter
Together, these studies demonstrate that Gentle Towels™ are:
Associated with visible improvements in skin appearance when used consistently
Safe for repeated skin contact, including sensitive skin
Supportive of skin barrier health
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
Real Changes Real Result
FAQs
What you need to know about Gentle Towels™
What are Gentle Towels™ used for?
Gentle Towels™ are single-use facial towels designed to be part of your daily cleansing routine. They can be used during cleansing to gently remove cleanser or after rinsing to pat skin dry without friction.
Can Gentle Towels™ be used wet or dry?
Yes. Gentle Towels™ can be used wet during cleansing or dry to gently pat skin after rinsing. Their dry, preservative-free design allows for flexible use depending on your routine.
What sizes are available?
Gentle Towels™ are available in three sizes:
- Small (5.5 x 6 inches): for facial cleansing, makeup removal, and touch-ups
- Large (8 x 9 inches): for face and neck cleansing and daily refreshes
- Extra Large (11 x 12 inches): for on-the-go full-body refresh after workouts, travel, or beach days
Do the towels tear easily?
No. Gentle Towels™ are designed to be soft yet durable. They hold up well when used wet or dry and are made to maintain their integrity during cleansing and drying.
Are Gentle Towels™ suitable for sensitive skin?
Yes. Gentle Towels™ were tested in a safety and irritation study on 100 people, including individuals with sensitive skin, and were shown to be non-irritating. They are fragrance-free, preservative-free, dermatologist tested, and pediatrician tested.
Do Gentle Towels™ treat acne or eczema?
No. Gentle Towels™ are not a treatment and do not claim to treat acne, eczema, or any medical condition. They are designed as a gentle cleansing accessory to support a healthier skincare routine.
Are Gentle Towels™ safe for acne-prone or eczema-prone skin?
Gentle Towels™ are designed to be gentle and are accepted by the National Eczema Association. While they do not treat skin conditions, they are suitable for use on acne-prone and eczema-prone skin as part of a gentle routine.
Are Gentle Towels™ natural?
Gentle Towels™ are made from plant-based fibers sourced from responsibly managed forests. These fibers are reengineered into viscose, so the finished towel is not “natural” in the raw-fiber sense, but naturally derived and made from renewable sources. Gentle Towels™ are Certified USDA Biobased 100% and OEKO-TEX® certified, meaning the finished product is verified to be made from 100% renewable biological materials and tested to be free from harmful substances
Can I refill the magnetic box?
Yes. Gentle Towels™ come in refillable magnetic flap boxes. Refill packs are available so you can easily restock your box while reducing packaging waste.
Are Gentle Towels™ eco-conscious?
Gentle Towels™ are thoughtfully made with responsibly sourced, plant-based materials. They are biodegradable under the right conditions and offered in refillable packaging to help reduce waste compared to other disposable wipes.